Mission Statement

Objective: To provide a statement about the aspirations of the business. Describe how are these aspirations both measureable and achieveable.

Company’s Mission Statement

1. The specific aspirations of our company are recorded below

Aspiration	Measurable	Achievable
To provide quality tried and true recipes	Work through, adjust and edit recipes to create the BEST version. Ingredients are listed in order of use in the recipe.	Use current collection of the BEST VERSION of recipes and continue to look to expand collection by testing various recipes
Simple, step-by-step instruction	Instruction written clearly with sufficient detail to follow Pictures are taken in chronological order and accompanying text compliments visual images	Use consistent formatting with recipes and wording   Take pictures as recipe is being created to illustrate progress and visual reinforcement of text
To provide encouragement	View comments, followers, likes, shares, and Google Analystics	Daily check comments and respond, and record data from other sources weekly
To provide culinary skill instruction	Edit recipes using various sources: Madeline Friends Mom	Ask for feedback BEFORE posting the recipes and content for others.
To provide recipes in many different categories	Create a plan and tally recipes in each category to ensure growth in all categories	Weekly add to the tally of recipes
To grow an online community of friends through sharing this culinary adventure	Record number of hits on website, followers on Instagram, subscribers on YouTube, pins on Pinterest, and likes on Facebook.	Weekly record the data as found for the website, Instagram, YouTube, Pinterest, Facebook. Record correlating information such as events, content, other that would explain increase spikes, etc.

To provide the best version of recipes that our family loves.