Vision Statement

Company’s Vision Statement

Objective: To provide a statement about the purpose and scope of the business. Reflect on how this statement helps tie back to the core values and beliefs of the company.

1. Our company’s scope and purpose is to publish easy to follow step-by-step recipes with creative ideas that will inspire home cooks and to build an online atmosphere that is full of encouragement, enthusiasm and inclusiveness. 
2. Our company’s scope and purspose reflects the company’s core values and beliefs:

Values	Deliverables
Quality tried and true recipes	Prepare the recipe to ensure accuracy, tips and tricks
Simplicity of step-by-step instruction	Instruction on printed recipe is simple, well explained and easy to follow Pictures represent one or more steps to provide visual guidance on the website
Encouragement	People will feel encouraged and empowered to prepare these recipes in their own homes
Enjoyment of home cooked meals	Provide instruction and how-to’s for people online so they can recreate the home cooked meals in their own home
Beliefs	Deliverables
People are searching for quality recipes	Prepare recipes that can receive: Ratings (out of 5 stars) Comments below recipe (at the bottom of the web page)
People want/need easy to follow recipes	Google Trends indicates which recipes individuals are searching for
People want to learn culinary skills	Simple, easy to follow instruction on culinary basics, pantry stock items, knife use, recipes from various categories
Food allows us to experience other cultures and is a tangible way to connect with others through the mutual enjoyment of pleasurable experiences (yummy food consumption)	Provide recipes in a number of categories, incorporating a number of food ingredients. Sort recipes into “other” categories in addition to the standard categories: Budget-friendly meals Main ingredient index (ie: eggplant, zucchini, broccoli, beef, etc.)
People want to be social and become part of an online community of learners and sharers	Website Social Media: Instagram, Facebook, Pinterest, YouTube Newsletters eBook

“To enrich the lives of our consumers by bringing inspiring, no-fail, step-by-step instructional recipes to our online community and to build long-lasting, loyal relationships through social networks.  To build the culinary skills of our online community and provide factual, rich information that is shared in a way that is easily understandable, inspiring and that encourages people to make the recipe for themselves!”