Competitive Analysis
- Research on the top DIRECT COMPETITORS:
| COMPETITOR | CUSTOMER | BENEFITS | DISTRIBUTION | STRENGTHS/WEAKNESSES |
| Olga’s Flavor Factoryhttps://www.olgasflavorfactory.com/ | Millennial women, American-Russian, Home cooks, | Specializes in Russian/Belarussian | Bloglovin.comFacebookInstagramPinterestTwitterYouTube | -Great website-Frequent new recipe ideas-Personal life sharing |
| Natasha’s Kitchenhttps://natashaskitchen.com/ | Millennial women, American-Ukrainian, Home cooks, | Specializes in Ukrainian cooking | ||
| Food Wishes | Cooks – male and female, | Makes difficult cooking seem easy |
- Research on the top INDIRECT COMPETITORS:
| COMPETITOR | CUSTOMER | BENEFITS | DISTRIBUTION | STRENGTHS/WEAKNESSES |
| Allrecipes | ||||
| Food.com | ||||
- Determine your company’s competitive advantage:
| Question | Answer |
| How are your company’s products and services different from your competitors’ products and services? | These products/services are unique because they are created with the user in mind. These recipes are created to ensure that my daughter can recreate these tastes of home while she’s away at university. |
| How are your company’s products and services better than your competitors’ products and services? | |
| What key assets does your business have that your competitors do not have? | |
| How will your business strategies and marketing mix strategies help your business to attract and defend market share? |
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