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YouTube for Business

Learn the Platform Series: YouTube

Objective: To complete this short course offered by the YouTube Creator Academy. Watch the lessons and note the information that they share on the listed items under each lesson heading below.

Lesson OneWelcome to YouTube

  1. Getting Started
  2. Let’s Get Started

Lesson TwoYouTube Basics

  1. How YouTube Works
  2. Add a Title and Description – accurate and relevant + keywords
  3. Choose a Thumbnail WISELY!
  4. How the Algorithm works – factors like “watch time” and subscribers (really important)
  5. YouTube Partner program (1000 subscribers & 4000 hours watch time in a year)

Lesson ThreeBrand your Channel

  1. Channel Icon
  2. Channel Banner (include publishing schedule if you have one)
  3. Channel Description (in the about tab) and LINKS to Social Media Account
  4. Channel Trailer – displays to unsubscribe viewers (may choose to
  5. Playlist – create new playlist & add your videos
  6. Channel Sections – “Customize Channel” – add sections (up to 10 sections in horizontal uploads)

Bonus Info: For a business or person to request Custom URL eligibility, you must:

  • Have 100 or more subscribers
  • Be at least 30 days old
  • Have an uploaded photo as a channel icon
  • Have uploaded channel art

Lesson FourAn Introduction to YouTube Policies and Guidelines

How to keep your account in good standing…

                Thumbnails, Titles, Community + Chat

  1. No nudity or sexual content
  2. No harmful or dangerous content (age restricted)
  3. No violent or graphic videos (provide description)
  4. No child endangerment
  5. Respect copyright (use copyright center for more detail) – for free audio check out the YouTube Audio Library
  6. No hateful content
  7. No cyberbulling
  8. No private information – think before you share information online
  9. No spam – no misleading information (no scams or scammers)

Subscribe to our YouTube Channel to learn more about how you can grow your business on YouTube

Course EXAM