Objective: To identify the skills that I have and the skills that I need to run my business.
Everyone has skills! You need to think about the various skills listed, and who will possess that skill in your business. In the beginning, when businesses are small, sole-propriotorships, the business owner ends up taking on most of the roles listed. It is important that you identify these skills BEFORE you open your business to ensure there is an understanding of the division of labour and what resources you can tap into to help you if you are the business owner.
You may require skills that are not on this list. That’s okay. Make this list your own by adding or subtracting what you need.
Get creative, and think about hiring a student, a freelancer or a friend you know who has the skills. Join a small community of entrepreneurs where you collaborate and share ideas and resources with others. Many start ups have similar needs, and you will grow your network of resources through this involvement. Be brave!
| SKILL | JOB TITLE | HOW THE JOB WILL GET DONE |
| Leadership | CEO | Provide direction for the team via regular meetings and updates |
| Oversight and Business Planning | CEO | Long, medium and short term goals will be established at regular intervals (quarterly) Recognizing what was done well, and what we need to improve upon Listen to various team members |
| Human Resources | HR Manager | Identifying where talent is needed and the skills required to fill that need |
| Sales and Marketing | Sales and Marketing Director | Identifying opportunities in the market: -sponsorships -brand partnerships -guest posting -competitions & give-a-ways -product reviews -mentions -discount codes -style of posts and levels of engagement -co-creation of content |
| Finance | CFO | Keeping the books up-to-date Identifying the need for expansion and costing the most efficient option Reviewing ongoing costs and identifying the need to keep the budget lean |
| Content Creator: Recipe Development | Cook/Recipe Researcher (C) | Choose our favourite recipes, research interesting background information and work through the recipes to ensure accuracy and inspiring content. |
| Content Creator: Photography and Videography | Photographer/Videographer (J) | Capture pics and video from various angles with proper lighting & audio: -face-on camera -workplace surface -side angle/up close |
| Social Media Marketing -Creating a schedule of posts and releasing a plan to the team -Updating various platforms regularly | Social Media Marketer (M) | All platforms -YouTube -Pinterest -Facebook – Instagram – |
| WebMaster | WebMaster – Student Position | |
| Video Editor | Video Editor – Student Position |
