Product or Service: Features and Benefits

Objective: To determine how the product/service benefits the customer

Features/attributes/qualities that add value to Aprons On People as a food blog:

• Fun intro with historical background on recipe whether personal or factual
• Warm, friendly, upbeat personality/host to show the viewer how easy it is to create each recipe on the site
• Step-by-step pictures with explanations
  • 1^st picture is the finished product
  • 2^nd picture if of the ingredients required
  • Last picture is the finished product (with a bite out of it or crumbs or something that makes it look like it was partially devoured because it was so delicious)
• Video that is less than 5 minutes in length and professionally edited
• Video overlays of words and other graphics to assist the viewer in better understanding
• Some sound will be captured with a lapel microphone and other will be a voice over explaining what to do next
• Music to liven the video and make it fun and whimsical to watch
• Website is easy to navigate and recipes are printable on one sheet of paper with a picture of the finished product and the logo for consistent branding

Valuable benefits/useful features/advantages/satisfaction the customer gets from our products/services at Aprons On People:

• Recipe ratings and comments to ensure the recipe has been tested by others
• Clear, concise and consistent preparation of recipes and content
• Costs and measurements are accurate
• Attention to detail is evident
• Recipes sorted by ingredient
• Other categories of recipes identified: meals under $10, one-pot meals, sheet pan meals, vegetarian, poultry, beef, edible food art, food science stuff (ice cream in a bag, etc)