Objective: To describe product(s) or service(s) with key features and benefits to potential customers.
| Product or Service | Features | Benefits |
| Blog: Recipes & food ideas | Pictures with step-by-step instructions | Tried and true recipes that will deliver results EVERY time Easy-to-follow explanation Accuracy Consistent branding Recipe ratings |
| Blog & YouTube: Recipes & food ideas | Video recipe (less than 5 minutes) with instructions and text overlays | |
| Blog: Recipes & food ideas | Printable recipe with detailed information including: -Explanation -Category -Cost -Prep time -Cook time -Serving size -Instructions | |
| Instagram: Recipes & food ideas | Instagram post – pictures and videos (teasers & IGTV formatted videos) | Food/meal ideas on your social feed |
| Pinterest: Recipes & food ideas | Pinterest – pictures formatted for posts and links to website for full recipe details | Food/meal ideas on your social feed (pinned & saved) |
| Facebook: Recipes & food ideas | Facebook – pictures and videos of recipes | Food/meal ideas on your social feed (liked & shared) |
| YouTube: Recipes & food ideas | YouTube – video recipes | Food/meal ideas on your social feed (like & subscribe) |
| Links to products | Favourite products and affiliate links | Recommendations for products enjoyed by our cooks |
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